BRANDING

Brand Identity

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BLVD BURGER

Used the color orange to evoke a sense

of friendliness the establishment values but also catch your attention to get to satisfying that hunger!

The objective.

 

BLVD Burger is a local family restaurant in my neighborhood that has great burgers but is kind of lacking in their branding presence. Their store is at the corner of a street yet is hard to distinguish what kind of service they provide. The interior has great bold colors all throughout the restaurant so I thought that's just what they need to be represent that throughout the restaurant!

The solution.

 

Have the outside of the restaurant to stand out just as much as the inside does and serve the burgers in a way that's family-friendly and modern. I decided to play with the idea of street signs being that their name is in line with that theme and use the color orange to evoke a sense the of friendliness that the establishment values but also catches your attention to get to satisfying that hunger!

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