Rebrand

Logo redesign
Counterflow: Modernizing a Family Legacy

I steered a ground-up family freight business into the digital age with a bold rebrand. The challenge was to honor their roots while appealing to today's tech-savvy clientele. The result? A sleek, eye-catching logo that's both simple and impactful. This new visual identity bridges generations, positioning the company for years of continued success. The rebrand not only refreshed their look but also signaled their evolution, ready to meet the demands of modern logistics with the same family-driven commitment to service.