Brand identity design

Art director
CSJ’s Brand is all about redefining professionalism - to which I took as a challenge to create a vibrant coaching brand that speaks to young and diverse professionals.

I crafted a bespoke logo and brand identity for a alternative way of presenting professionalism in a workplace coaching business. The challenge? Capture my client's vivacious personality while revolutionizing workplace professionalism. The result is a visual language that celebrates authenticity, encouraging professionals to bring their whole selves to work. This project blends bold colors with playful elements, creating a brand that stands out in the corporate landscape and resonates with those seeking a more holistic approach to career success.