Everyone loves receiving mail - especially when it's fun! To introduce Deputy's new touchless clock-in feature during the early days of the pandemic, we created an engaging direct mail campaign that brought delight during challenging times. We developed playful marketing materials featuring custom illustrations, interactive mad-libs, and branded stickers. This creative approach not only showcased our commitment to safety but also created a memorable, 'sticky' connection with prospective customers through tangible, entertaining touchpoints.