Project Overview

Freed AI launched EHR Push, a feature that integrates directly with a clinic's EHR system to auto-fill SOAP notes in just one click—saving clinicians countless minutes of manual work across multiple tabs. This was Freed's first major product expansion, marking the shift from a standalone AI scribe to a multi-suite platform built to serve the clinical workflow end-to-end. 

Creative Director Nate Eames

Creative Lead Raffy Coletta

Motion ContractorJoel Velasquez

My role was to lead the brand campaign across every touchpoint, partnering with Product and GTM to translate a technical EHR integration into a story that time-short, not always tech-savvy clinicians could immediately understand and trust. The added challenge was navigating a brand uplift with new visual tools that demanded restraint under a hard deadline.

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