Project overview

Freed AI launched EHR Push, a feature that integrates directly with a clinic's EHR system to auto-fill SOAP notes in just one click—saving clinicians countless minutes of manual work across multiple tabs. This was Freed's first major product expansion, marking the shift from a standalone AI scribe to a multi-suite platform.  I led the feature campaign across landing page development, email, social, and a buzz video walk-through to accompany the launch. I partnered closely with Product and GTM to translate a technical integration into a story clinicians could immediately capture the value. The email converted 28% of recipients who had never used the feature into first-time users within 30 days. Overall feature adoption grew 248% with consistent month-over-month growth and no reversals.

Creative Director Nate Eames

Creative Lead Raffy Coletta

Motion ContractorJoel Velasquez