Brand Uplift

Clinicians spend most of their day — outside of seeing patients — staring at screens, navigating cramped electronic health records, and clicking through so. many. buttons. When Freed set out to uplift the brand, we grounded the design philosophy in four principles: re-energizing, tactile, focused, and delightful — like a breath of fresh air just as the product aims to deliver in their day to day.

I developed the visual identity and design system as a foundation to reflect these attributes; shipping across web, email, social, video, print, and sales enablement. 

Art DirectorNate Eames

Brand DesignRaffy Coletta & Nadine Raeuber

WebMeagan Mosser

MotionJoel Velasquez