Immersive campaign

Global

Shift Worker Sunday is a holiday created by Deputy to honor shift workers worldwide. Giving them the recognition and appreciation they deserve for showing up day in and day out making our communities thrive. We created
a movement centered around the theme “A Simple Thanks” where we leveraged customer data to develop a customized experience through collaborative efforts developing an authentically human and celebratory visual language that spanned across digital, print, and OOH touch-points.

Art Director Nina Troeger

Brand Design Raffy Coletta & Kelly McKerr

Copy Marina Plume & Raffy Coletta

Motion Jacob Mills

Microsite